by Richard Hahn | 08/24/2026 | Marketing and PR
Part 1 I’ve worked with a lot of security companies over the years, and I’ve noticed something interesting. Some of the best companies I know have some of the weakest marketing. Not because they don’t care about marketing. Usually, it’s because...
by Richard Hahn | 06/22/2026 | Marketing and PR
Winning a new customer feels great. After weeks—or sometimes months—of prospecting, meetings, site surveys, proposals, negotiations, and follow-up, the contract is signed and the project begins. Then something surprising happens. Most security companies stop...
by Richard Hahn | 06/15/2026 | Marketing and PR
For years, security dealers and integrators have focused on one important question: “Can potential customers find us on Google?” Today, there is a new question that may be even more important: “Can AI find and recommend us?” Business owners,...
